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Privacy Policy

Data Privacy

The website that you are visiting is operated by Peninsula Merchandising Limited, a subsidiary of The Hongkong and Shanghai Hotels, Limited. The Hongkong and Shanghai Hotels, Limited, its subsidiaries and associated companies are hereby collectively entered as the “Group”.

Peninsula Merchandising Limited (“PML”) is committed to protect the privacy of your personal data (“Data”). To help you entrust us with the Data when using our website, we put forth this notice outlining our privacy practice on customer’s personal data. Our privacy practice follows the Personal Data Privacy Ordinance of the Hong Kong Special Administrative Region. By visiting, you are accepting and agreeing to the practices set out in this notice.

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Data Collection

We may collect data from you:

1. When you use or visit our website online store;
2. When you place orders to purchase products;
3. When you answer our feedback, queries or provide us with information;
4. When you participate in our special marketing programmes and surveys.
The types of Data we may collect include but not limited to the following:

1. Name
2. Mailing address
3. E-mail address
4. Country / Territory of residence
5. Telephone number
6. Fax number
7. Company name and job title
8. Credit card information including name of cardholder, credit card number, credit card billing address and expiry date.
You are not under any obligation to provide the Data, but if you choose not to do so, then we may be unable to deliver all the features that we offer or the services that you want. By providing us with the Data, you are deemed to have given consent that we may use (including transfer) the Data for the purposes set out below.
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Data Usage
The Data we collect will be processed and stored in Hong Kong, and may be used for one or more of the following purposes:

1. To operate our business;
2. To provide you with and improve our services;
3. To process and complete your order requests;
4. To contact you regarding your enquiries;
5. To update you on our latest offers and promotions, including joint- and cross promotions with our business partners;
6. To identify and verify customers' profile;
7. To administer and store the Data, or disclose the Data when required by law or regulation;
8. For any other purposes in connection with the above.
To achieve this, we may have to disclose or transfer the Data to another member within the Group or to our business partners, suppliers, consultants or service providers, whether in Hong Kong or overseas. However, we will not:

1. Identify any single user in particular.
2. Knowingly or intentionally disclose or transfer the Data for purposes unrelated to those mentioned above.
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Data Security

Secure Socket Layer (SSL) protocol, an industry standard for encryption over the Internet, is used to protect the Data. When you type in sensitive information such as credit card details, it will be automatically converted into codes before being securely dispatched over the Internet. A firewall is also in place.

However, complete confidentiality and security is not yet possible over the Internet, and total privacy cannot be assured. You acknowledge that personal information is disclosed at your own risk, and may be subject to unauthorized use by others. This may result in you receiving unsolicited messages from other parties. No member of the Group shall be responsible or liable for any direct, indirect, special or consequential damages that you may suffer as a result of you providing the Data or for any unauthorized access to the Data by third party.

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A cookie is a piece of information about the user that a website can send to your web browser, which may then store it on your computer system. With the use of cookies, we can better serve you when you return to our site. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in future.

We may collect information regarding your IP address, browser type, domain name and access time. This information is used for our own research and analysis purposes and is separate from the Data. We do not link IP addresses to any personal information. In rare instances, IP addresses may be used to assist in deterring and/or preventing abusive or criminal activity on the website.
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Contact Us
If you:

1. Have any questions relating to our usage or storage of the Data,
2. Wish to access or correct any Data, or
3. No longer wish to receive any marketing material from us.
Please contact The Manager of Peninsula Merchandising Limited by writing to
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Legal Notices

The Website
The website is for general references only and is subject to change from time to time. No warranty or representation is made on its accuracy, and no member of the Group shall be liable or responsible for any loss or damage arising in relation thereto.
Intellectual Property
All trademarks, trade names, copyright, designs or any other intellectual property rights used in the website belong to Peninsula Merchandising Limited or a member of the Group. No unauthorized download, use or copy is allowed.
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Provision of Goods or Services
The use of or visit to this website does not constitute any provision of goods or services by or contract with a member of the Group. Goods and services are provided subject to acceptance by a member of the Group in accordance with specific terms and conditions.
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Links to Other Sites
This website contains links to other sites that are independent from the Group. Any access to these websites shall be at your own risk. The Group is not responsible for any activities occurred at those third parties websites.
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Our Commitment to Children's Privacy
Protecting the privacy of children is our primary concern. As we cannot distinguish the age of persons who access our website, a blanket privacy policy is applied. If a child has provided us with personal information without parental or guardian consent, the parent or guardian should e-mail us to remove the information and unsubscribe them from any promotional contact opportunities. No member of the Group intends to, nor does any one of them seek to receive information from minors.
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Changes to Data Privacy Notice
We will post our new data privacy notice on this page once there is any change or update.
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